Why You Lost Your Best Customer & Your Wife
Do you know the number-one reason why your customers do not return to do business with you again, or refer you business? It’s because of “perceived indifference.” That’s a fancy way of saying they think you don’t care.
Obviously you care, but perception is reality.
There are a lot of ways to show you care. The challenging part is slowing down for a few minutes each day to focus on what has proven to be one of the most powerful forms of marketing (showing gratitude), and that is Appreciation Marketing®.
Personal experiences in both my business and personal life have driven me to slow down each day and focus on the one thing really matters in life: relationships.
Joy, happiness and prosperity always lived in the future for me and I had a difficult time bringing them to the present moment. I never felt a sense of fulfillment and it affected all areas of my life
The reality is that we can have it all NOW. There’s a two-part formula, and you can’t expect a positive result without blending the both of them.
The two things we can control are 1) our thoughts and 2) our efforts. Being conscious of the NOW and giving the gift of the present moment requires effort. How are you doing in the area of showing that you care? The marketplace votes with its wallet and spouses vote with their hearts.
The little things add up. The next time you’re speaking to someone in person, refrain from glancing at your phone or looking over his or her shoulder. Remember the last time someone did that to you? It makes you feel insignificant and suggests that they don’t care, doesn’t it?
It’s human nature for us to be drawn to acceptance. When someone appreciates us, we give more attention in that direction. This is true in both our business and our personal lives. It’s easy to point fingers and place blame on what looks to be the issue on the surface. The root of the issue could be that you aren’t showing that you truly do care.
When you show people you care, and you do it in a way that makes an impact, it makes you stand out and be remembered. Whether it’s your spouse, children, customers, or employees, be conscious of how you are (or aren’t) showing them you care. It can be as simple as looking him/her in the eyes and just being in the moment and actually listening when having a conversation.
As you launch into a new year, I’m sure you have big goals and are looking to move fast. I want to personally challenge you to make a New Year’s resolution: slow down in order to speed up.
Slow down a bit, and focus more on what feeds your company (your customers), focus on your employed community (those who allow your vision to be a reality), and focus more on your family (the reason why you do what you do).
Remember, the best investment we can make is in relationships, because relationships are the real currency in life.
Curtis Lewsey is founder of AMcards.com and co-author of Appreciation Marketing®: How to Achieve Greatness Through Gratitude. missiondreambig.com
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