Do you know the number-one reason why your customers do not return to do business with you again, or refer you business? It’s because of “perceived indifference.” That’s a fancy way of saying they think you don’t care. Obviously you care, but perception is reality. There are a lot of ways to show you care. The challenging part is […]
I’ve always thought that to be peculiar rhetoric. I’m not sure about the meaning or origin of that overused quip, but I know that (in the literal sense anyway), most people only have one daddy. Personally, the question makes me thing about the “next level” of top-of-mind awareness (TOMA). TOMA is when people automatically think […]
When I was a kid, my mother always used to tell me to “take the high road.” To a kid, especially a boy, that usually meant being a wimp and letting somebody get away with something. Clint Eastwood would ride into town with his cheroot and his pancho and exact his revenge on all the […]
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