Sincerely Yours,

It was George Orwell who stated, “the great enemy of clear language is insincerity.” 

Ever thought about it?

So how do you rate when it comes to sincerity?

You can instantly tell when somebody has their own best interest in mind (and you don’t like it). Conversely, you always get a good vibe from somebody who you can trust. Somebody who is sincere.

Such an overused word – sincere. We sign letters with “Sincerely yours, . . . ” but do we really take time to consider the word’s meaning? “Daddy, what does ‘sincere’ mean?” “Honey, it means – do you really mean what you say? Or are you just saying it to get something?”

While logging in to write this AM Blog this morning, I noticed 455 messages in our “comments” tab. That means 455 people had something to say about our last blog which was published in April. Disappointingly (but not surprisingly) 451 of those comments were hard-line Chocolate Frosted Dog Crap (see Appreciation Marketing, Chapter 5).

In other words, 451 different people (or companies) posted (mostly) computer generated responses to our blog post, explaining how insightful the post was and how they are either offering search engine optimization software, lists, leads, sneakers, sunglasses, knockoff Rolex watches, tee shirts, concert tickets, or handbags.

So touched by the genuine sincerity of all our wonderful fans who took the time to read the blog, I’m going to get out my credit card and buy from them. Seriously? Does this stuff work?

Instead I’ll spend ten minutes deleting all the spam. What’s wrong with the world today?

As Maya Angelou (whose wax twin I recently met at Madame Tussaud’s Museum in NYC) said, “People don’t care how much you know, until they know how much you care.”

If you don’t care . . . just stay away.

Think about that as you present yourself to your friends, your associates, or your potential customers. Because they can tell.

Sincerely.

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