Lazy Decisions

| November 20, 2014 | Reply

In a sudden “wine emergency” last night, I leapt from my office chair, grabbed my coat, and slipped on some loafers (none of which matched my sweat pants and tee shirt). In Connecticut, liquor stores close at 8:00 pm (though some stay open until 9).closed-sign

As I sped out of my driveway, the clock in my car said 7:53.

If I take a left at the end of my road, I can make it to my favorite store where I’ve been going for ten years and where I’ve spent a minor fortune (probably financing the owner’s vacation home somewhere). If I take a right, I can make it to a store on the other side of town that actually does stay open until 9:00.

Almost by habit, I take a left.

As I screeched into the parking lot, I was pleased to see that it was still 7:58. But before I made it to the front of the store, I noticed my man Ryan turning off the lights and locking the front door. I hit the horn.

As I ran up to the locked door, Ryan was walking down the aisle away from me. I pounded on the door. He didn’t turn around.

To be fair, if he had known it was me he would have let me in. But that’s not the point.

Angered, I got back in my car and drove all the way across town to the one place that stays open later.

As I was driving home, I thought how stupid I had been for not just going to that “other store” in the first place. From now on, I probably will.

From the Appreciation Marketing standpoint, you must realize that even the tiniest inconvenience to your customers might result in them going elsewhere. Remember, they ALWAYS have the choice to go elsewhere.

Is Yours Worth Catching?

| November 10, 2014 | Reply

Driving through Newtown on Saturday afternoon, I couldn’t help but be affected by the woman, dressed in a traffic cop uniform,  gyrating, in the middle of the street. 

As I drew closer I recognized her as Kathy (Ballwig) Holick, class of 84 Newtown High School.Screen shot 2014-11-10 at 9.34.07 AM
There she stood, in the middle of Church Hill Rd, grinning ear-to-ear and directing traffic with a twinkle in her eye. When she wasn’t directing  cars into and out of the St Rose Church parking lot, she was just dancing and waiving to the cars passing by. All of them.
Though I don’t really know Kathy, I found myself smiling, chuckling, honking, and waiving myself.
Even several minutes after I had passed, I was almost embarrassed as I caught myself still smiling, alone in my car.
I have no idea what a job directing traffic pays, but I’m pretty sure they don’t pay extra for the smile, the dance, and the attitude.
The next morning, I saw her there again. This time I actually was pulling into the parking lot where she was working. I stopped to watch for a few minutes and was just overwhelmed to witness how many drivers-by smile, honk, and wave to “Kat the traffic lady” as they pass.
Growing up, I remember the slogan “Nicer in Newtown.” More recently, it’s “Newtown, We Choose Kindness.”
Bravo, Kat.
I love seeing people who choose to adopt your amazing attitude and outlook on life.
Reminds me of the quote, “Attitudes are contageous. Is yours worth catching?”
Yours certainly is.
I Appreciate You!
PS. I guess the Appreciation Marketing question of the day would be . . . would it be good for YOUR business if people left you smiling?

Taking the High Road

| November 3, 2014 | Reply

When I was a kid, my mother always used to tell me to “take the high road.”

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To a kid, especially a boy, that usually meant being a wimp and letting somebody get away with something. Clint Eastwood would ride into town with his cheroot and his pancho and exact his revenge on all the bad guys. I’m supposed to let them all off the hook? I never understood.

We live in a society – especially now with all the reality TV garbage – that glamorizes an eye for an eye. “Revenge is sweet,” and “payback’s a bitch!”

So what about this “high road” stuff? What is it, and why would anybody want to take it?

Somebody has done something nasty to you. You have this pit in your stomach and you can’t stop thinking about it. You’re consumed with negative feelings, anger, and even depression. You want justice.

Today’s easy way out is to lash back on social media. Bad move.

The Appreciation Marketing expert practices taking the high road. And, trust me, it takes a lot of self control.

It sounds like the sissy’s way out, but consider  that no matter how badly someone has wronged you – there’s no amount of revenge that can undo their transgressions. No good can come of your revenge. Only more hurtfulness. Sure, you may feel a sense of satisfaction, and it might even make you feel like Clint Eastwood in front of your friends, but it will always do more harm than good.

If your goal is to “feel better” or gain a personal satisfaction, then take some pride in the fact that you were big enough and strong enough to travel that “high road.” When you laugh at the bully, you disempower him (or her).

I know, your situation is different. Somebody really wronged you and you feel justified in paying them back. Well guess what? I’ve been betrayed too. I’ve been stolen from, lied to, mislead, and gossiped about too; all unjustly. Don’t think I haven’t plotted and fantasized about recompense. I’m human too!

My favorite line from my favorite movie (Casablanca) is where the sleazy local crook, played by Peter Lorre, sits down with Rick (Humphrey Bogart) and says, “You despise me, don’t you Rick?” Without hesitation, Bogey fires back, “If I ever gave you a thought, I probably would.”

Acid destroys the container in which it is stored. Victory is the supreme vengeance in life.

There’s this thing they call karma. If you react with vengeance and fury, you can bet that the same negative forces will push back against you. If you react with kindness and forgiveness, the world will sit up and take notice and karma will pay you back in kind. (Not to mention the karma that will visit the person who wronged you).

Let it go! That jerk who deserves your wrath doesn’t even exist in your world! Weak people revenge. Strong people forgive.

Which one will you be?