So what is the (dollar) value of a lifetime customer? Clearly this depends upon what type of business you’re in, but Appreciation Marketing® has always maintained that more attention should be spent building relationships with your past and existing customers than drumming up new business. And while this philosophy might cause a sales manager’s ears to burst into flames, […]
My “gratitude awareness” was at its peak, as my family got into the SUV on Wednesday morning for a three-day Thanksgiving getaway. My wife, two daughters, and yellow lab Buttercup all got up early so we could hit the road before the forecasted snow storm was to begin . . . destination, The Equinox Spa […]
In a sudden “wine emergency” last night, I leapt from my office chair, grabbed my coat, and slipped on some loafers (none of which matched my sweat pants and tee shirt). In Connecticut, liquor stores close at 8:00 pm (though some stay open until 9). As I sped out of my driveway, the clock in […]
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