What does it mean to be “a sucker?” One of the most popular chapters in Appreciation Marketing® is Chapter 5, entitled “Seven Deadly Creatures.” In it, we poke fun at different character traits that people (including ourselves) tend to exhibit as we go through life. Identifying these – not so good for you – traits, […]
At 211-degrees, water is hot. At 212-degrees, it boils. And as Sam Parker and Mac Anderson point out in their book, The Extra Degree, it’s just that one extra degree of effort (in business and in life) that can separate the good from the great. Just a little bit extra. Last week my wife and […]
Happy New Year, friends! I’ve heard it said that the number-one New Year’s Resolution is to lose weight. Number two is to make more money or get out of debt. Others include exercising more, quitting smoking or drinking, traveling more, spending more time with family, and insert your own here _____. Regardless of what your […]
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