Category: News

“Sometimes You Wanna Go Where Everybody Knows Your Name”

| April 21, 2017 | Reply

Just about a year ago, I stopped into a Danbury, CT restaurant at happy hour with a few friends. The place, Barbarie’s Black Angus Grill, was fairly new and difficult to get in for dinner, so drinks seemed like a cool way to take a look. I’ve met so many people in my life that […]

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Why You Lost Your Best Customer & Your Wife

| January 18, 2016 | Reply

Do you know the number-one reason why your customers do not return to do business with you again, or refer you business? It’s because of “perceived indifference.”  That’s a fancy way of saying they think you don’t care. Obviously you care, but perception is reality. There are a lot of ways to show you care. The challenging part is […]

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Introducing The AM Blog

| September 23, 2014 | Reply

When we wrote Appreciation Marketing® back in 2009, Curtis and I had no idea that it would get such legs. We self-published at first, and never spent any money, time, or energy on a marketing campaign. We knew the ideas behind the book were legit, and we’d gotten such amazing feedback from the people we […]

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